Who is the Biggest Advertising Agency in the World?

WPP plc is the world's largest advertising agency by revenue, generating $17.34 billion last year and is considered one of the five largest advertising agencies in the world along with Dentsu, Publicis, Interpublic Group of Companies and Omnicom. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in turnover than its closest domestic rival.

The agency has 53 offices in 43 countries with 6,200 employees worldwide. Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Leo Burnett is one of the most recognized and well-known advertising agencies in the world for its long history of advertising excellence. The agency was known for creating pets for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett continues to be known as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis.

Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make brands last for more than 150 years. JWT, a true global agency, has more than 200 offices in more than 90 countries and has nearly 10,000 employees. The WPP agency is the registration agency for Church's Chicken, US Marine Corps, Subway and KPMG, to name a few. Created in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods.

In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most recognized advertising agencies and regularly receives awards and awards. While maintaining a lower profile than other major agencies, DDB continues to work with major brands from Heineken to Ubisoft and Volkswagen while serving as the registration agency for McDonald's Jeep and more. Dentsu is Japan's largest advertising agency. The agency offers a wide range of services across eight business domains including marketing, digital, creative, promotions, media content public relations and global business.

Dentsu was founded in 1901 and works with global brands such as Facebook. With the ability to provide everything from strategy to logistics as well as branding and cybersecurity more and more companies are choosing to work with the multifaceted agency. Deloitte Digital is only scratching the surface of its capabilities and the agency continues to buy talent recently acquiring San Francisco-based creative store Heat and Swedish agency Acne. WPP is the world's largest advertising company in terms of revenue and employs around 190 000 people in 3 000 offices in 112 countries. Alphabet Inc is a technology company and is the parent company of Google.

Alphabet has a presence in technology life sciences investment capital and research. Google is the world's largest search engine and also has a presence in Cloud Technologies. Tencent Holdings is a multinational investment company based in China. Tencent is a leading provider of value-added Internet services in China. Since its inception Tencent has maintained steady growth under its user-oriented operating strategies. On June 16 2004 Tencent Holdings Limited (SEHK 700) was made public at the main meeting of the Hong Kong Stock Exchange.

This is currently the largest advertising agency and fifth largest agency network in terms of whole world which is made up of 10 global network brands. Saatchi & Saatchi which began as an emerging advertising agency in London in 1970s has grown to become a global communication agency with 114 offices in 67 countries. MEC fourth largest agency of WPP GroupM is a leading media agency with clients such as Vodafone Netflix Paramount Pictures Marriott Chanel GE Xerox. Although it remains smallest of top three advertising agencies within Publicis Groupe network the agency continues to work with six of top 10 global advertisers. This list represents 50 largest agencies not networks or groups of agencies such as WPP Publicis Group Dentsu Inc Interpublic Omnicom Group. An advertising agency, often known as creative agency or advertising agency is company dedicated to creating planning managing advertising sometimes other forms promotion marketing for its clients.

Asatsu-DK Japanese advertising agency third largest agency Japan after Dentsu Hakuhodo. With more than 80 offices around world German communications agency only one present 28 EU Member States economic centers around world. Sorrell continues point out big difference between world creative-driven agencies today's world data-driven agencies. This China-based advertising agency focused on brand management became first Chinese publicly traded company field. Most recently it acquired Japanese agency Tambourine e-commerce customer experience agency around 70 employees specializing leveraging Salesforce's cloud-based technology improve digital services. At beginning 21st century management consulting firms such PwC Digital Deloitte Digital began competing with advertising agencies emphasis data analysis. Dentsu Japan's largest advertising agency, together with its biggest competitor Hakuhodo more than 120 years old making one oldest advertising agencies world.


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