Have you ever wondered how much major brands spend on advertising? Your marketing budget may be large for your brand, but chances are it won't even come close to the largest companies in the U. S. Department of State, each of which spends billions each year. A lot of the biggest spenders are obvious, but some of them may surprise you.
His video ads for this campaign really stood out, including creative awards for his “Ostrich” commercial, which shows an ostrich learning to fly with a virtual reality flight simulation application. Despite being based in South Korea, Samsung still managed to be among the ten most spending in the United States, falling just behind Alphabet. While most people know that Google Ads is one of the largest advertising networks in the world, most people don't realize that Google also spends billions promoting through others. Much of this budget went to Google's extensive collection of TV ads, including ads for Google Search, Pixel phone, Google Play Store and YouTube.
Beyond this, there are also business applications that Google markets, such as Google Cloud and G Suite. Combined, this advertising makes Alphabet one of only two Internet companies in this. Charter is the company behind the Spectrum brand. It is the second largest cable operator behind Comcast (more on them in a minute), with the recent acquisitions of Bright House Networks and Time Warner Cable.
Of course, this is another company that generates most of its advertising revenue, just like Google. However, that revenue stream has been declining. So where does Charter spend all its advertising? Much of the money went to promote their Spectrum brand. After buying Bright House Networks and Time Warner Cable, they invested heavily in rebranding efforts in markets that were already familiar with companies prior to the merger.
While Charter is undoubtedly a major expense, they are still leagues behind their competitors AT&T and Comcast in terms of advertising spend in the U. UU. The same car company founded in 1903 by Henry Ford is still strong when it comes to advertising. While Ford, of course, produces its own brand of cars and trucks, it also owns the subsidiary brand Lincoln.
Ford promotes its brands largely through traditional and digital media, with huge spending on television commercials, commercials, magazine displays and other types of media. Yes, the same Verizon you or someone you know has for their mobile phone plan. If you haven't noticed yet, telecom companies dominate the top ten in advertising spend. By advertising against major competitors like Sprint and AT&T, Verizon needs to spend an enormous amount of money in this competitive industry.
There is a 20% jump from sixth to fifth place, with the country's largest automaker securing that spot. With such a large set of brands, GM has a large number of campaigns going on at any given time. One of the most popular advertising circles was its “No Brand” TV ad for the Chevy Malibu, which won the new Nielsen Automotive Tech Ad of the Year award. The ad removed the logo from the car, showing that people believed it was a luxury brand.
The announcement ended with the final reveal with the Chevrolet logo. There, big expenses make sense, as they invest heavily in advertisements during the holiday season, like most retailers. But the surprising thing is that Amazon's biggest retail competitors, such as Walmart, Kroger, Costco and Target, are nowhere on this list. Amazon probably doesn't need to spend money on advertising your website (although it still does).
But Amazon does spend money promoting its new products and services, including Prime Video and Amazon Echo. They also promote their site during peak shopping hours, such as Black Friday and Prime Day. Telecommunications are a ruthless industry, if participation in advertising spending is any sign. AT&T is no exception, serving billions of dollars in ads for its phone, cable, and Internet plans.
Much of AT&T's ad spend goes to television, although they also devote large amounts to print and digital media. If you've been in marketing for a while, you're probably familiar with the name Procter & Gamble, although most consumers aren't. While the corporate name may not be known, there's one reason they spend nearly $1 billion a year more than AT&T, and that's the sheer number of brands they represent. P&G owns more than 60 brands for home and personal care, including Charmin, Crest, Dawn, Downy, Febreze, Gillette, Pampers and Tide. The reasons for this decline were due to results showing that P&G was not reaching its target market effectively through ads.
However, this did not diminish their overall advertising budget. They simply reallocated these funds to more effective channels, including television, radio and e-commerce. As a major advertising and consumer brand company, P&G has large and important agreements with major organizations, including the International Olympic Committee. Finally, at the top of the list is Comcast, with a 30% advantage over second place. One of the reasons for this is that Comcast owns a large number of brands.
They own Xfinity cable and several Comcast ads focusing on their xFi product through Xfinity promoting their advantages over traditional WiFi. In addition to these television channels, Comcast ownsthe Universal Pictures film studio. And, finally, they own Universal's parks, with a series of ads promoting their Universal and Islands of Adventure parks and resorts in Orlando, Florida. Like many of the other advertising giants on this list, you can see thatthe advertising budget is divided among several brands. Chances are that the giant firms behind these 10-figure advertising budgets don't come close tothe size of your company. But we can still learn a lot from major industries.