WPP plc is the largest advertising company in the world in terms of revenue, number of customers and employees. It is a multinational conglomerate that also operates in related industries, such as public relations, communication and commerce. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies.
UM operates in more than 100 countries and employs more than 4,800 people. South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in turnover than its closest domestic rival. The agency has 53 offices in 43 countries with 6,200 employees worldwide. Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more.
Leo Burnett is one of the most recognized and well-known advertising agencies in the world for its long history of advertising excellence. The agency was known for creating iconic characters for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett continues to be renowned as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Walter Thompson is the world's best-known marketing agency and has been creating innovative solutions that make brands last for more than 150 years.
JWT, a true global agency, has more than 200 offices in more than 90 countries and has nearly 10,000 employees. The WPP agency is the registration agency for Church's Chicken US., S. Marine Corps., Subway and KPMG to name a few. Established in 1997, Mindshare is one of the top media buying and planning agencies in the world.
The agency is part of WPP's GroupM and has 116 offices in 86 countries across North America, Latin America, Europe, the Middle East and Asia. Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods. In 1949 Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most renowned advertising agencies and regularly receives awards and accolades.
While maintaining a lower profile than other major agencies, DDB continues to work with major brands from Heineken to Ubisoft and Volkswagen while serving as the registration agency for McDonald's Jeep and more. Dentsu is Japan's largest advertising agency. The agency offers a wide range of services across eight business domains including marketing, digital, creative, promotions, media content public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook.
With the ability to provide everything from strategy to logistics as well as branding and cybersecurity more companies are choosing to work with this multifaceted agency. Deloitte Digital is only scratching the surface of its capabilities and the agency continues to acquire talent recently purchasing San Francisco-based creative shop Heat and Swedish agency Acne. The only area that larger agencies don't fully dominate is when discussion turns to larger digital marketing agencies. Headquartered in New York City this network brings together 11000 experts in 76 countries making it the largest unit of Havas Group. Publicis Groupe is a French multinational advertising and public relations company and is the oldest marketing communication company as well as one of the largest in the world by revenue based in Paris.
In fourth place on this list of the 10 largest advertising agencies in the world is The Interpublic Group of Companies a publicly traded American advertising company. This new generation of marketing agencies has worked with clients such as Unilever Nestlé American Express Disney Xbox and more. Puddding uses intelligent data and years of experience to help you find the right suppliers for your next marketing project. These larger agencies are designed to handle all your advertising and marketing requirements that you can't implement in-house. These companies specialize in advertising digital marketing communications planning media public relations and specialized marketing.
Digital marketing agencies can range from large full-service companies that do everything to small businesses that specialize in a single area. From its digital marketing services it helps professionals modernize their marketing plans cloud suites streamline processes for memorable CX. As a member of WPP Forrester Research named Wunderman a leader in marketing database operations customer engagement strategy for excellent work for clients including Microsoft Fifa Pantene Nestlé and more. While the previous five advertising and marketing groups have consistently dominated the advertising industry they have faced new challenges to their global ad budget with startups consultancies expanding into digital marketing. Publicis Sapient is known for helping established companies public sector increase customer value drive operational efficiency thrive in changing world. You can find up-to-date information on the world's largest marketing companies on several specialized sites.
They were originally Grey's media arm but they broke away to focus on full-time media working with companies such as Mars P&G AB InBev GSK Sony. The owner was driven to create a new agency by desire to bring together specialists from different marketing fields under one roof.
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