Is Dentsu the Largest Advertising Agency?

Japanese agency Dentsu is one of the oldest and most renowned advertising agencies in the world. Founded in 1901, the agency has grown to become the fifth largest network of advertising agencies in the world in terms of global revenues. With its wide range of services across eight business domains, Dentsu is a multifaceted agency that works with global brands such as Facebook and McDonald's. Universal McCann is a creative media agency that is part of the Interpublic network and is a member of the IPG Mediabrands group.

The agency operates in more than 100 countries and employs more than 4,800 people, with a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. Cheil Worldwide is South Korea's largest advertising agency and is more than three times larger in turnover than its closest domestic rival. Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Leo Burnett is one of the most recognized and well-known advertising agencies in the world for its long history of advertising excellence.

The agency was known for creating iconic characters for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett continues to be known as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make brands last for more than 150 years. JWT has more than 200 offices in more than 90 countries and has nearly 10,000 employees.

The WPP agency is the registration agency for Church's Chicken US, S. Marine Corps, Subway and KPMG to name a few. Mindshare is one of the best media buying and planning agencies in the world. Created in 1997, Mindshare is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia.

Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods. DDB is one of the most recognized advertising agencies and regularly receives awards and awards. While maintaining a lower profile than other major agencies, DDB continues to work with major brands from Heineken to Ubisoft and Volkswagen while serving as the registration agency for McDonald's, Jeep and more. Deloitte Digital is only scratching the surface of its capabilities and continues to buy talent recently acquiring San Francisco-based creative store Heat and Swedish agency Acne.

Saatchi & Saatchi which began as an emerging advertising agency in London in the 1970s has grown to become a global communication agency with 114 offices in 67 countries. Asatsu-DK is a Japanese advertising agency and the third largest agency in Japan after Dentsu and Hakuhodo. WPP plc is the world's largest advertising agency by revenue generating $17.34 billion last year and is considered one of the top five advertising agencies in the world along with Dentsu Publicis Interpublic Group of Companies and Omnicom Group. This list represents the 50 largest agencies and not the networks or groups of agencies such as WPP Publicis Group Dentsu Inc Interpublic and Omnicom Group After 1945 the little-known advertising agency based in Paris grew rapidly becoming the fourth largest agency in the world.

Leave Message

Required fields are marked *