Advertising is an essential part of any business, and it's important to choose the right agency for your needs. Alphabet Inc, Tencent Holdings, and Ogilvy & Mather are just a few of the biggest advertising companies in the world. In this article, we'll take a look at 10 of the top advertising agencies and what makes them stand out from the rest. Advertising is a unique area in itself.
It involves finding the ideal customer according to demographic standards such as gender, age, education level, income level, and zip code. It's also a tactic to promote a product, service, promotional content, or messages in the form of advertisements. The goal of this highly creative work is to reach people according to their needs and interests. Before we dive into the list of top 10 advertising agencies, let's take a look at what makes them so successful.
These agencies are dedicated to their customers and create and plan ads that are memorable to their target audience. They also have an advanced understanding of marketing, branding, promotion, and sales procedures. Ogilvy & Mather is an advertising, marketing, and public relations agency based in New York City. It began as a London advertising agency founded in 1850 by Edmund Mather and became known as Ogilvy & Mather after merging with a New York City agency founded in 1948 by David Ogilvy.
It is part of the WPP Group, which is one of the largest marketing and communications companies in the world. O&M earned its classic reputation thanks to its work and performance in the market.Mullen is one of the top 10 innovative marketing and advertising companies. It was founded in 1970 by Jim Mullen in Boston and excels in content creation, brand planning, user experience design, performance analysis, studying the influence of digital and technological production. Because of its early adaptive ability to social media, it has succeeded in landing the “most influential customer of the century”.McCann (formerly McCann Erickson) is a global network of advertising agencies with offices in 120 countries.
It is a subsidiary of the Interpublic Group of Companies and was the first agency to diversify into domains other than marketing.L'Oreal Paris (The Non Issue) was founded in 1926 in France and is considered to be the oldest and largest advertising company & in the world.Publicis Groupe is owned by Maurice Levy and includes Saatchi & Saatchi and Leo Burnett. It recently took full control of BBH and acquired a long list of digital specialists such as Digitas, Razorfish, and Sapient.Kit Kat (Even Technology Needs a Break) has no advertising agency that dominates its domestic market as completely as Japan's Dentsu. It is a multinational digital media and communications company with its office in London (United Kingdom). Dentsu was founded by Jerry Bhulman and controls about 30% of all media advertising in that country.Durex (Feel Your Way to Pleasure) is currently the largest advertising agency and fifth largest agency network in terms of the whole world.Vanish (Love Your Whites Longer) recently had its profile outside Asia not well known but began to change that imbalance with some carefully selected acquisitions.Santen (Pressure in Progress) works across platforms including broadcast, print, digital, social media, experiential, and out-of-home.Gillette (A Tribute to Women's Day) operates and offers a wide range of marketing services in most countries.These are just some of the biggest advertising companies in the world.
Each one has its own unique strengths that make them stand out from the rest. When choosing an agency for your business needs, make sure you do your research so you can find one that best suits your needs.